Bio
I am a marketing and communications professional with a journalism background and an MA specializing in media communications.
I am passionate about the art of crafting engaging and concise content that not only aligns with brand objectives but also ensures a seamless user experience. My commitment to clear communication is paralleled by my dedication to making content accessible to all.
My approach blends analytical thinking with creativity, always with the goal of driving growth and maximizing ROI. I thrive in cross-functional collaborations, taking the lead in various marketing activities to boost brand presence and enhance client retention efforts.
With expertise spanning digital landscapes, including communications, social media, design, and email campaigns, I'm energized by the dynamic interplay between marketing and technology.
Background
Thompson Coburn,
Communications and Marketing Specialist, 2021-Present
Ladue Chapel, Marketing and Communications Director, 2018-2021
Webster University, Strategic Communications, 2016-2018
Webster University, Master of Arts with Academic Honors, Media Communications
Briar Cliff University, Bachelor of Arts, Graphic Design
Expertise
- Branding & Visual Communication
- Creative Project Management
- Internal Communications
- Social Media
- Marketing Campaigns & Advertisements
- Email Marketing
- Business Development & Proposals
- Event Marketing
- Strategic Communications
- Copywriting & Editing
I played a pivotal role in the success of Joseph Orbach and Mark Power's award-winning article, "Not so Technical: A Flaw in the CARES Act's Correction to 'Small Business Debtor.'" Collaborating closely with the attorneys, I provided essential SEO optimization and meticulous editing, ensuring the article's quality and visibility. Through effective promotion and pitching to external media outlets, the article gained recognition and was subsequently selected for inclusion in Best of ABI 2022: The Year in Business Bankruptcy, a prestigious honor awarded by the American Bankruptcy Institute.
Digital Marketing
I have extensive experience in email marketing campaigns, and it has been a significant component of all my marketing positions. I am proficient in several popular email marketing platforms like Mailchimp, HubSpot, Salesforce, Marketo, and others, which have allowed me to effectively strategize, execute, and optimize email campaigns to reach and engage target audiences. Email automation is a key feature I utilize within these platforms to enhance efficiency and engagement.
Marketing
Project Managment
This is a sample of a podcast I produced and strategically promoted on social media, illustrating my skills in content creation, digital marketing, and project management. The podcast delves into an episode highlighting Mori Taheripour's global negotiation expertise, demonstrating my proficiency not only in content creation but also in content marketing and partnership building.
DEI Communications
Throughout my career, a significant component of my responsibilities centered around Diversity, Equity, and Inclusion (DEI) communications. This encompassed a range of projects, including crafting impactful written content, overseeing initiatives such as diversity newsletters, and curating comprehensive calendars and communications that highlighted and celebrated diversity-related holidays and events.
Press Releases
This press release, which I authored and promoted on social media during my tenure at Thompson Coburn, highlights the firm's remarkable achievement as it secured the coveted title of 'Most Philanthropic Midsize Company in St. Louis' for the second consecutive year.
The press release from Thompson Coburn highlighted the firm's pivotal role in a significant legal case. It offered a comprehensive overview of the case, the involved parties, and its broader implications, underscoring our unwavering dedication to securing favorable outcomes for our clients. Quotes from our attorneys further emphasized our strategic acumen and collaborative ethos, solidifying our reputation for legal excellence.
Social Media
I led a compelling social media campaign at Thompson Coburn, introducing our newly promoted partners. As part of this initiative, I created an engaging video that we strategically shared across multiple platforms, including our website, various social media channels, and industry-specific sites. Social media has consistently played a pivotal role in many of my positions, serving as an invaluable tool for fostering engagement, amplifying brand visibility, and cultivating meaningful connections with our audience. My proficiency extends to popular social media platforms such as LinkedIn, Twitter, Facebook, and Instagram, as well as leveraging tools like Buffer, Clearview Social, and Sprout to enhance our social media management and analytics capabilities.
Ghostwriting
I ghostwrote this piece for Norma Jackson, Chief Diversity & Attorney Development Officer at Thompson Coburn, as part of her recognition in St. Louis Small Business Monthly's "Heroes in Diversity Awards." Collaborating closely with Ms. Jackson, the article spotlights her impactful contributions to diversity and inclusion. This endeavor showcased my skills in researching, adapting to her voice, and effectively communicating her achievements, ultimately leading to her well-deserved acknowledgment as a "Hero in Diversity" by the magazine.
Graphic Design
Cultivating creativity through design is my passion and profession. Armed with a Bachelor of Arts in Graphic Design, I harness the power of visual communication to enhance marketing efforts. Whether for work or leisure, I find joy in bringing ideas to life through graphic design, making every project a meaningful and visually captivating experience
As a dedicated marketing communications professional, my core mission is to assist businesses in conveying their unique essence effectively. I specialize in crafting and delivering messages that resonate, ensuring that organizations can communicate their identity with clarity and impact.
Work with me
Phone
(314) 402 6826
harperallenphillips@gmail.com